ABSOLUT SF was a limited edition vodka flavor inspired by San Francisco, a city known for its vastly different neighborhoods and subcultures.
For the launch of ABSOLUT SF, we made dynamically generated custom videos that showed users their own interpretation of the city.
Visitors entered 1 word, their neighborhood, uploaded a picture – and we then seamlessly generated a unique video incorporating those specific elements at key points throughout, as if they were native to the original video.
ROLE: Executive Producer
Director: Vincent Haycock
