With the 2011 NBA All-Star Game in Los Angeles, Nike Basketball wanted to remind the world that the league, the weekend and the city belonged to The Black Mamba, Kobe Bryant.
To celebrate Kobe and the release of his Nike Zoom Kobe VI's, we created the town of "Los Fearless" – a digital city where Kobe fans claim a spot in his town, blanketing one of five virtual LA neighborhoods with custom digital posters commemorating their favorite Kobe Bryant moments.
Intro Animation:
Website Experience:
3-D location map
Site Interface
Location: Staples Center (Downtown)
Poster configuration
Poster configuration
User designed posters
