The NFL never stops. Even during the playoffs, fans can enhance their authentic experience with the NFL Playoff Challenge.
To help generate sign-ups and drive awareness, we tapped into the emotional truths of the campaign's above the line component: The "Had a Bad Day" TV spot....
...And gave NFL fans and fantasy players the chance to be in their very own Fan TV spot.
In order to qualify, users submitted their own "Bad Day" profile to the "Fantasy Redemption" gallery via Facebook and NFL.com using the #FantasyRedemption hashtag.
We kicked off the social media effort with submissions from recognizable NFL Network talent, and supplemented that with memes to help keep engagement high and participation consistent.
User Submissions:
Culminating in the campaign's hero spot, consisting entirely of user submissions:
NFL Network talent requested their own spot, and we were happy to oblige:
