CHALLENGE
Most football fans are unaware of the NFL's digital subscription products for the US and abroad: NFL GamePass and NFL GameRewind.
Most football fans are unaware of the NFL's digital subscription products for the US and abroad: NFL GamePass and NFL GameRewind.
SOLUTION
To drive awareness and subscriptions, we developed an integrated DR campaign and enlisted Jeremy Piven as our pitch person for a series of TV spots, web videos a responsive HTML5 microsite and DR focused banners highlighting the product benefits while driving subscriptions.
To drive awareness and subscriptions, we developed an integrated DR campaign and enlisted Jeremy Piven as our pitch person for a series of TV spots, web videos a responsive HTML5 microsite and DR focused banners highlighting the product benefits while driving subscriptions.
RESULTS
Banners featuring our spokesperson outperformed generic versions by a factor of 15% to 50% and the microsite pushed over 5 figures worth of unique users to subscription landing pages.
Banners featuring our spokesperson outperformed generic versions by a factor of 15% to 50% and the microsite pushed over 5 figures worth of unique users to subscription landing pages.
Director: Dustin Lance Black (Bully Pictures)
Editor: Tim Brooks
FX: Beast SF
An NFL True Fan Quiz prompted users to select their favorite team and challenged them to prove they're the 'Ultimate Fan.'
Users answer 5 trivia questions about their selected team.
NFL fandom isn't something that lives in the ether. You can taste, touch, see and hear it. In our case - players are ranked on a leaderboard for all to witness. The more quizes taken, the higher up a user can move.
