To help "Guitar Hero: World Tour" debut to the widest possible audience, we were tasked with helping the launch video go viral.
At the time, distribution relied upon successfully reaching the intended target audience and getting them to share the video out to their network. In addition to identifying key strategies and best practices from prior efforts, we retained a video distribution vendor to help scale the effort.
On day 3, Good Morning America called to interview the makers of the video residing in Bloomfield, Indiana.
ROLE: Video seeding & distribution. Vendor selection and management.
Rich Media Storyboard
