Following Serenading Unicorn's 2010 debut, We took our singing stallion game to the next level with three, full-length music videos featuring celebrity performers.
ROLE: Executive Producer, talent negotiation and acquisition, budgeting, scoping, vendor screening, award and oversight.
Director: Hiro Murai
We also tapped into existing user behavior on Facebook by creating a Serenading Unicorn Wallpost Serenade app, where users could send friends messages like “I See You’re Single Again, “Please Take That Post Down,” “Thanks for Friending Me” and eleven others.
WALL POST SERENADES
Website
Responsive mobile display
We created a special Thank You serenade for every fan that bought a pack of Juicy Fruit.
Case Study
