The fastest growing sandwich franchise in the US wanted to give their customers additional touch points to engage with the brand. Honing in on their core offering, we built a "Sandwich Cannon" iPhone App, where users could launch delicious gourmet sandwiches at unsuspecting targets – and a Facebook landing page where followers could track total usage and leaderboards.
ROLE: Executive Producer, Primary client contact.
DUTIES: Negotiate scope and pricing for SOW, Client management, Dev partner oversight.
DEV PARTNER: Superfad
The App's Facebook Tab (below) tracked total cannon usage, including sandwiches fired, most popular ammo (kittens!), and the cannoneers most likely to get carpel tunnel because they just couldn't stop firing Ninjas. Who can? And there was a heat map.
